social
Tired of those pesky relatives asking the same, frustrating questions during the holidays? Well, Fruit of the Loom has your back! And front. And sides.
My co-producer created quippy, conversation-stopping sweaters that consumers could purchase and shut down those conversations before they even happen. When those were ready to shoot, I produced the “12 Days of Christmas” parody song and video to bolster the sales and PR.
